First look at Sony's Alpha A7 camera

We checked out Sony's stunning Alpha A7 full-frame mirrorless camera at their recent dealer show in Toronto. Merging the best aspects of the compact NEX line and the high-end full-fram Alpha line, the A7 is reasonably compact but features a 24-megapixel full-frame sensor and will shoot sensor-cropped images with NEX mount lenses. Sony is coming out with full-frame lenses to complement the Alpha A7. The more expensive A7r has a 36 megapixel full-frame sensor, it is geared towards photographers who print large-format work.

Sony's 24 Megapixel NEX 7 launches, body to cost $1200 in October

Gadjo Cardenas Sevilla

Sony Canada is holding an even this morning in Cherry Beach, Toronto. One of the big models revealed is the NEX 7 which boasts a 24 megapixel sensor, an OLED viewfinder and fast focus features as well as full manual controls and access to the growing E-mount system. Designed for DSLR users, it will sell for $1200 in october, but that is for the body only.

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Sony Canada unveils SLT-A55V and SLT-A33 interchangeable lens cameras

Sony Canada today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony's newly-developed Translucent Mirror Technology, which achieves the highest-level of auto focus speed for both still image and movie shooting.

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