The Apple Beat: A Decade of Apple Retail Stores

By Gadjo Cardenas Sevilla

It's hard to believe that the Apple Retail Stores have been around for 10 years. Looking at the video above we see Apple CEO Steve Jobs enthusiastically walking viewers through the first Apple Retail Store in Tysons Corner Center in Virginia. The concept back then was novel and downright risky specially since Apple didn't have anywhere the market share it has today. Let's take a look at what makes Apple Retail tick.

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