Apple's new Chicago Riverfront store exemplifies its new retail vision

Video by Chicago Sun-Times

Apple opened its new flagship Apple Retail Store in Michigan Avenue in Chicago. Mirroring the Second City's illustrious history and connection to arts, music and architecture, the Riverfront Apple Store also serves as a destination and hub for locals and visitors alike.

Apple says the new store is, "Intended as a gathering place for the local community, the store will host year-round Today at Apple programming, building on Chicago’s city-wide initiative to enliven the Riverwalk. To celebrate the opening, Apple Michigan Avenue will host “The Chicago Series,” a month-long set of events that will provide attendees with the tools to pursue their passions, from photography and music to coding and app design."

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