New mobile app rewards cyclists for biking

New mobile app Biko, which rewards cyclists for biking has launched. By downloading the free app on their smartphones, users track their movement via GPS and can earn one digital reward point - called a “biko” - for every kilometre they travel. Bikos can then be exchanged for goods and services from participating businesses.

 “We are thrilled to launch in Toronto and join the city’s efforts in growing its cycling network,” says Emilio Pombo, Co-Founder of Biko. “Incentivizing cycling through rewards can help reduce Toronto’s carbon emissions, and we have the data to prove it. By choosing to ride their bicycles, our users have collectively reduced carbon emissions by 2,608 tonnes globally.”

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