CES 2019: Holoride looks to revolutionize in-car entertainment with VR
Tuesday, January 8, 2019 at 7:41PM 
Trying to think about mixing virtual reality and real-life car rides seem like a recipe for disaster. Just thinking about it makes us slightly nauseous. But this is what Holoride and Audi (which has spun out the company from its operations) hope to change. The two offered an in-car VR experience at CES in partnership with Disney. Holoride and Audi let tech and motoring journalists try out a VR experience called Marvel’s Avengers: Rocket’s Rescue Run. The concept is to change in-car entertainment with the passengers inside an Audi e-tron strapped into a VR headset. The unique thing is the content replicates the movement of the car. So, if the car speeds up, so does the ship. If it turns, then the perspective shifts, too.
Holoride plans to release a software development kit so that developers and other automakers can create an experience of their own. The SDK will serve as the interface to the vehicle data and transfer those into virtual realities, allowing the developers to create games and movies that sync with the user’s motion in the car. According to Audi, even conventional movies, shows, or presentations can be viewed with less chance of motion sickness. The company aims to release VR entertainment on the market within the next three years using standard VR headsets for backseat passengers.
Source: Tech Crunch + VRFocus