Instagram shakes up Reels with focus on originality and smaller creators

Image: Meta

Instagram is overhauling its Reels recommendations in a major shift that prioritizes original content and levels the playing field for smaller accounts. This will significantly impact aggregator accounts that primarily repost others' work.

The company acknowledges that its current system favours established creators and aggregators. Their goal is to fix this and give all creators a fairer shot at reaching new audiences. This means the algorithm will no longer prioritize follower count.

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Instagram fixes sound bug plaguing Reels exports

If you use Instagram to edit and record the short-form vertical videos you share on all platforms, you'll be happy to learn the company fixed a bug that took out sound from Reels when you downloaded from the editing screen. The problem seems to have impacted iOS users, and Meta has addressed the issue. Seine Kim, a spokesperson for Instagram's parent company, Meta, confirmed the change wasn't intentional and it has already rolled out a fix on Friday. So, if you've been having this issue, it might be time to update your Instagram app.

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Instagram Reels tries to catch up with TikTok with new audio features

Source: Instagram

Instagram is playing catchup with TikTok with the new features coming to Reels. This TikTok-like experience within Instagram will now let you save audio so you can use it to create what you want. Reels also now has an audio browser that gives you access to personalized recommendations and trending songs. It's also now possible to share audio pages in DMs. All these features are already available on TikTok. But if you're more of an Instagram user, you might appreciate these showing up on the Facebook-owned app.