Rogers reports tremendous excitement for iPhone X and good demand for iPhone 8

Apple's iPhone X went up for pre-orders in Canada earlier today and quickly sold out of existing online stock. Rogers reportedly stated, "tremendous customer excitement" and strong pre-orders for the iPhone X. The carrier also changed its tune on the iPhone 8, which the company says now has good demand. More importantly, it now says overall demand for the iPhone 8 is "good" after initially saying initial demand  for iPhone 8 was 'anemic'.

In an exclusive interview with Axios reporter Ina Fried,  Rogers executive VP Raj Doshi said "we're seeing tremendous customer excitement for iPhone X with strong customer pre-orders."

"We're also seeing good demand for the iPhone 8. We expect the two together will be very popular with our customers this holiday season with iPhone 8 being a major contributor," he added. The uptick in iPhone 8 demand could be a result of the iPhone X's halo effect.

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Demand for iPhone 8 wanes, Apple reportedly reduces production

Review: Apple iPhone 8 Plus

With the excitement surrounding the iPhone X, it seems to have overshadowed the new iPhone 8 devices. Reuters even quotes Rogers Communication’s chief executive who says demand for the iPhone 8 and 8 Plus have been “anemic.” This response from the public reportedly has Apple telling its suppliers in Taiwan to reduce production by nearly 50 percent in the following two months.

Apple’s shares fell nearly 3 percent on Thursday prompting analysts and investors to wonder about this staggered release of the company’s new devices. The iPhone X is expected to drop on November 3^rd. However, there are analysts that think the weak iPhone 8 sales won’t hurt Apple’s overall phone production as well as its revenue and margins as consumers might still consider buying older models. Demand might also surge once the new iPhone comes out—but again, that might not be for the iPhone 8.

Apple unveils its vision for the smartphone future with iPhone X

By Gadjo Cardenas Sevilla

Apple's big reveal at its September event today was the iPhone X the company's vision for the future of smarthones. Featuring a new edge-to-edge 5.8-inch display, an new Face ID facial recognition technology that uses face tracking and camera technology to authenticate access and mobile payments.

Using a new OLED display with an edge-to-edge display, iPhone X is the culmination of 10 years of Apple innovation in the segment it defined. iPhone X meets competitors like the LG G6, Samsung Galaxy Note8, and S8 as well as the Essential Phone by offering a similar edge-to-edge display and an all new OLED panel. Because of this new display, Touch ID and the Home button are no longer available.

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