Yahoo to create original shows, livestream Live Nation concerts with new media direction
Thursday, May 1, 2014 at 9:59AM 
Yahoo's getting into the video content creation and broadcasting game. At the 2014 Digital Content NewFronts, Yahoo! Inc. unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all new Yahoo Travel digital magazine, and new advertising opportunities and measurement capabilities.
“Yahoo is focused on connecting artists, storytellers, great content producers and brands with the audiences they want -- at scale, across devices, every single day.”
Yahoo CEO Marissa Mayer, CMO Kathy Savitt, and Ned Brody, head of Americas, presented Yahoo’s vision to make digital video more inspiring and entertaining for consumers and advertisers. They were joined onstage by a star-studded lineup including Executive Producer Mike Tollin; Kevin Love of the Minnesota Timberwolves; Live Nation CEO Michael Rapino; New York Jets head coach Rex Ryan; the stars of Comedy Central’s “Broad City,” Abbi Jacobson and Ilana Glazer; and Kraft Foods Executive Vice President Jane Hilk.