Breaking: BlackBerry terminates licensing agreement with T-Mobile
Tuesday, April 1, 2014 at 9:55PM 
BlackBerry has decided to cut ties with T-Mobile and has terminated its licensing agreement with the 4th largest US Carrier. Things came to a head recently when T-Mobile encouraged subscribers to exchange their existing BlackBerry smartphones for new non-BlackBerry devices. BlackBerry CEO John Chen, who has proven time and again that he won't stand for his company being unfairly treated, wrote a scathing post titled "BlackBerry's response to T-Mobile's anti-BlackBerry campaign," where he lambasted "T-Mobile's clearly inappropriate and ill-conceived marketing promotion."
T-Mobile backtracked, tried to placate pissed off BlackBerry supporters with a neat promo but the damage was done. Here's an example of a gimmick that backfired in T-Mobile's face. The final word, and this isn't an April fool's joke, although the timing is rather ironic, is that BlackBerry will not renew licensing on T-Mobile.