The Behavioral Economics Theories Every Marketer Needs to Know

Successful marketers need to have a deep understanding of the consumer's thought process if they want to be able to create successful marketing campaigns. By understanding the customer decision-making process, marketers can develop marketing campaigns that meet their customers’ needs.

Behavioral economics is the study of the effect that psychological influences have on an individual’s decision-making process. If you are a marketer, understanding behavioral economics is extremely important. This is because it allows you to get a better understanding of the human mind. 

If you work as a marketer and want to learn more about the different behavioral economics theories, you have come to the right place. Here are some of the behavioral economics theories that every marketer needs to know:

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The 3 Best Sports Games for PlayStation

If you’re looking for a new game to enjoy on your PlayStation, there is one thing for sure, and that is the fact that there is no shortage of options. Whether you want to dig back a little in the archives, or you’d prefer something brand-new with cutting-edge technology, you’re sure to find something which appeals to you. For many players, they tend to have a niche that they enjoy the most, and that they feel excited about playing. If your nice gaming style is sports games, there are plenty of standouts that are must-plays. Let’s take a look at the three best sports games for PlayStation so you can start to work your way through this list of hits.

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Third-party Apple accessory makers reportedly hit by Apple Watch charging pucks shortage

Another industry reportedly affected by delays caused by the pandemic is Apple's third-party accessory makers. Bloomberg's Mark Gurman writes in the latest edition of his Power On newsletter that smaller accessory makers are supposedly having issues acquiring Apple's proprietary charging pucks that it can use on their accessories. It results in delays of products. It isn't clear what caused the issue, but it won't be surprising if it's due to the supply chain issues caused by the pandemic. Apple's own chargers aren't affected by the problem.

Source: 9to5Mac

TikTok sells its AI tech to other companies

Photo by Solen Feyissa on Unsplash

TikTok's parent company ByteDance quietly launched its BytePlus division, which is in charge of selling TikTok's technology, including its recommendation algorithm, computer vision tech, automated translations, real-time effects and more. The division is based in Singapore, but it has a presence in Hong Kong and London. BytePlus is also looking to register trademarks in the US.

Companies like Indonesian online shopping company Chilibeli, American fashion app Goat, and travel site WeGo have bought access to TikTok's tech. It isn't a surprising move as it helps ByteDance compete with the likes of Amazon and Microsoft to offer behind-the-scenes tools to businesses and open a new revenue source for the company.

Source: Engadget