Apple’s Jony Ive files trademark for ‘LoveFrom Jony’ brand

We already know that Apple’s legendary designer Jony Ive will be leaving Apple to put up is own independent design firm. And it seems Ive is taking his first steps to bring this company to life. New documents from the US Patents and Trademark Office show Ive officially filing for a trademark for the term “LoveFrom Jony.” The filing date is July 18, 2019, while the foreign filing date listed is May 29, 2019. Ive has mentioned before that the company will be called LoveFrom, but it seems there will be an aspect of the brand that will carry the name LoveFrom Jony. This type of credit or recognition is going to be a big change in the designer’s career. While working for Apple, his name, or anyone else’s for that matter, aren’t attached to their creations. The work he’s done with Apple simply uses the term “Designed by Apple.”

The trademark filing would’ve been a good way to tell what products or services LoveFrom will be involved in. Unfortunately, the filing covers every product category out there, including cars beauty products, household appliances, drones, etc. Anything goes it seems for Ive’s new company. We also know that Apple is going to be one of LoveFrom’s clients. What we don’t know is when Ive will make the jump. They didn’t give an exact date when he was leaving the company. But with this trademark filing, it seems Ive is pushing forward with his plans soon. 

Source: 9to5Mac

Sony launches the vlogger-friendly RX100 VII

Sony’s newest RX100 camera address a long-asked-for feature: an external mic port. The RX100 VII brings this feature along with Sony’s real-time tracking and eye autofocus systems, which were first seen in the A6400 and A9. Combining this with the flip-up screen, you have a camera built for vlogging. The RX100 VII has the same lens as last year’s model. It comes with a 24-200mm zoom lens with an f/2.8-4.5 that offers up to 8.3x optical zoom. It’s 20-megapixel 1-inch sensor has been upgraded to a stacked sensor, which uses similar technology as the full-frame version found on the A9.

The RX100 VII has a new Single Burst Shooting Drive Mode that can take still pictures up to 90fps with a single shutter press. It gives you a better chance of getting the photo you wanted. In the US, its retail price is at US$1,200 (approx. CA$1,600), and it’ll be available later in August.

Source: The Verge

Apple buys ‘majority’ of Intel’s smartphone business for US$1 billion

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Apple is moving forward with its plans of developing its own cellular hardware with its latest acquisition. The company is buying the “majority” of Intel’s smartphone modem business for US$1 billion. It’ll see Apple taking on 2,200 Intel employees, intellectual property, and leases. The deal is expected to close in the fourth quarter of this year if regulators approve of the handover, that is.

In the smartphone chipset market, Intel won’t be completely out of the game. But it’ll scale back. And its focus on 5G will be in areas where it “most closely aligns” with what its customers want. The focus would be on customers like network operators, cloud service providers, and equipment manufacturers. The company will also work on developing modems for computers, Internet of Things devices, and self-driving cars.

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Microsoft gets rid of the ‘Online’ name for its Office web apps

You no longer have to call apps like Word, Excel, and PowerPoint with the “Online” branding if you’re using the web apps. The company plans to drop this for its Office Online suite of apps. It does make sense to just drop the Online name, since using it through the web basically means you are online. However, this might cause some confusion when Microsoft tries to differentiate the web version from its desktop and mobile apps. Microsoft said it’ll just call them “Office for the web” to clarify things, which if you think about it is what the Online name did for them anyway. That said, other Microsoft products will still hang on to the Online descriptor. These include Exchange Online, SharePoint Online, Project Online, and Office Online Server.

Source: Engadget