Cookie Monster, Jim Croce star in latest Siri-focused iPhone 6S ad

In case iPhone 6S users have forgotten, their device features an always listeing personal assistant that can be invoked by the 'Hey Siri' trigger phrase. The above ad shows Cookie Monster using Siri to time the cookies he is baking and also to access his playlist. Jim Croce's haunting "Time in a Bottle" plays as Cookie Monster agonizes over how long it is taking to get his treats baked. Its a simple, funny ad that appeals to everyone.

Genesis teases its New York sedan concept

Hyundai's Genesis luxury brand has been relentless with its participation in auto shows and getting its lavish new cars some well deserved coverage. The latest bit is a teaser video for its New York sedan concept in time for the New York Auto Show. The four-door sports sedan concept reveals a lot of interesting and innovative touches but reinforces luxury and styling above all.

Manfred Fitzgerald, head of Genesis brand, said: "The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterizes Genesis products."

The New York Concept will be unveiled at the Genesis Press Conference at 16:25-16:50, March 23 at the New York Auto Show's North Concourse.

Official trailer for X-Men: Apocalypse released

We now have an official full trailer for Bryan Singer's X-Men: Apocalypse and have a better idea of what to expect. Set in the 80's, the movie pits a team of young X-Men against their greatest nemesis, an ancient godlike mutant Apocalypse who chooses four mutants to be his 'four horsemen' and end the world.

The movie is expected to be the biggest blockbuster from the X-Men series, it includes another Quicksilver scene which took three months to film and is supposedly better than the one that highlighted Days of Future Past. The trailer shows more conflict, more battles and devastation as well as some hint of newer mutants like Nightcrawler, Angel, Psylocke and Storm. I also includes various Bryan Singer touches we've seen in past X-Men films but on a larger scale (breaking bridges, matter and people turning to dust). The movie comes to theatres on May 27.

Apple's Tim Cook makes cover of Time for fight with FBI

Apple CEO Tim Cook is making the cover of Time Magazine but this time the focus is over the fight with the FBI. The cover shows  a black and white photo of a determined Tim Cook at his desk in Apple's headquarters flanked by an iPad Pro as well as an iMac.

The feature story is an exclusive interview that covers the implications of the much publicized stance Apple has taken on the side of privacy versus the Federal Bureau of Investigation. Apple is having a media event next week which will be live streamed. It is expected to be a product launch but many are wondering if Tim Cook will take at least a few minutes to address the elephant in the room and give the company's stand on what has turned out to be a hot topic that affects everyone.

The Time cover feature seems to cover all the bases of this issue and manages to air Apple's stance. Read more about it here.