Column: Why your business needs a website

By A. Dawn

As an entrepreneur, one of the most common things you will be asked is whether or not you have a website. This is a common question because people want to know so they can get information on your company, yourself and more. While many business owners will set up a business right away, especially if they work from home, there are some who do not see the need for it. This is a problem because in today’s world, you need to have a website that you can use to reach your customers and that you can have your customers reach you at.

Here are just a few reasons why a website is so important within your business:

1. It allows customers to talk directly to you and to learn about your company. There are many, mostly younger than 30, who feel that if you do not have a website, then you are not a legitimate company. You do not want to fall in this category. Even if your business has nothing to do with computers, merchandise or anything connected with the internet, then you want to have a website just to show that you are legitimate to the people who care about websites.
2. It allows you to see who your customers are. When you have a website, it usually comes with software that gives you the ability to learn where your customers are coming from, how they are finding you and what they are looking at on your website. That is important because that type of marketing information can go a long way in helping ensure that you are successful with your business.
3. Having a website will raise your productivity because your customers won’t have to call you and ask where you are, or find out what you sell. They can just go to your website and learn what they need to know. That frees you up to do business, rather than dealing with phone calls of a minor nature.
4. Your customer base can literally increase from hundreds to millions. Right now, there are roughly 1.5 billion people on the Internet. That means that you have the potential to reach all of those individuals. That is an immense opportunity for you and it is something that you need to take advantage of. If you do not, you are not doing your business any favors.

The Internet is not a fad; it is not something that is going to fade away. It is a world changing technology that has changed the world more in 15 years than most technologies do in 100 years. Even if your business does nothing on the Internet, doesn’t use computers and has no need for them, you need a website. A website is like an employee who works for you and helps to ensure that your company stays viable and profitable for many years to come. It is an essential technology these days, so do not do without it.

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Award-winning author A Dawn is a City University of New York Economics graduate. The former Financial Advisor now works as a Data Integrity Analyst for a major Canadian wealth management corporation. He created Canada’s Personal Finance Website to make the world of personal finance easy and accessible for everyone. "
Invest Now" is author’s first book. He makes his home in the world class city of Toronto. You can read more posts at A Dawn Journal.