Netflix raising prices in Canada for long time users

Netflix Canada is telling long time users that they are raising the subscription price for the service to $9.99 a month. Originally pegged at $7.99, the rationale for the raise in pricing is that Netflix is making more original content available like Daredevil and Jessica Jones. This is a clear example of how a market leader without viable competition can dictate pricing and customers just have to take it or go cancel their membership if they are not happy.

Netflx hasn't really raised prices in Canada before so given exchange rates but given that Netflix has already annoyed various Canadian users by blocking border hopping or the use of VPN services to see shows unavailable to Canadian subscribers, the timing of the price increase is quite audacious.