Laneige's Bespoke Neo: The high-tech future of foundation matching

Photo: Laneige

Forget the endless search for the perfect foundation shade. Korean beauty brand Laneige is revolutionizing the industry with its Bespoke Neo service. This innovative experience offers a hyper-personalised foundation tailored to your skin tone.

The 30-minute Bespoke Neo service begins with a pampering touch. Laneige experts prep your skin with their products, ensuring a clean and moisturized canvas. Next, you'll engage in a digital skin analysis on a tablet, answering questions that identify your skin type and concerns. This goes beyond just colour matching; it personalizes the foundation formula to benefit your unique skin.

Things get high-tech next. A colour pigment wheel measures your skin tone with pinpoint accuracy. This data is then fed into a computer system. It analyzes the information and determines the precise combination of pigments needed for your perfect match. Finally, a cutting-edge robotic arm—patented by Laniege's parent company, Amore Pacific—blends the foundation using Laneige's extensive library of 150 shades.

Your personalized foundation is bottled on the spot, ensuring freshness and exclusivity. To complete the experience, Laneige throws in a few complimentary samples of their beloved skincare products.

While currently only available in Korea, Bespoke Neo represents the future of foundation matching. And we're hoping they bring it to more markets.

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