Doritos is turning messy crumb-covered keyboards in a contest

For many gamers, snacks are part of the ritual, and so are dealing with the crumbs after. on their keyboards Now Doritos is rewarding the mess. 

Now live, Doritos Key Codes turns that familiar post-snack moment into something playful and chance to win. Canadians can wipe down their keyboard , turning the resulting “gibberish” into a code, and use it for a chance to instantly win prizes, including a chance to try Doritos newest flavour, Ultimate Garlic Parmesan, and other epic gaming-inspired prizes! 

It’s a playful idea rooted in a very familiar habit: the messy overlap between gaming and snacking. 

The contest runs through April 16 at DoritosKeyCodes.ca, where participants can enter up to three entries per day with no purchase necessary. 

Life is messy...we might as well get rewarded, right?