Reddit experiments with audio and video features for text posts

Reddit is officially testing new audio and video capabilities to make text posts and comments more interactive. Rolling out in a limited test across select communities on its apps and desktop site, the feature allows users to listen to or watch short-form video adaptations of popular threads.

Despite the shift toward rich media, a spokesperson confirmed with Engadget that the original text posts and comments will "remain unchanged," with the new media formats serving as direct links back to the source material.

The early experiment leverages AI-generated narration to transform dense text threads into accessible visual content, such as a three-minute video that recreates an eight-year-old r/boardgames thread, complete with voiceovers for the original post and top replies.

While Reddit frames this rollout as a way to determine if users find alternative formats helpful—particularly for threads surfaced via search engines—it marks the platform's latest push into dynamic media.

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