Apple's 'Crush'-ing blow: A tone-deaf ad backfires

The deep-seated disgust many felt towards Apple's latest iPad Pro commercial is understandable. A montage of cherished creative tools—a piano, paints, a record player, etc.—being obliterated by a hydraulic press is an alarming image. Especially considering the piano's potential lifespan dwarfs the fleeting relevance of a new gadget.

The message we got was this: Apple, a tech giant, is crushing everything beautiful and human in favour of a sleek, but ultimately disposable, device. They wanted us to think about the device's thinness—one of its biggest selling points—but it came at a cost of what looked like we're going to destroy everything else you use for creativity and expression.

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Apple iPad Air gets bigger and faster

Photo: Apple

Apple announced a significant update to its iPad lineup on Tuesday, introducing the next generation of both the iPad Air and iPad Pro. It's the longest gap between iPad updates since the device's debut in 2011, highlighting the substantial advancements in these new models.

The biggest news for the iPad Air is the new 13-inch size option alongside the familiar 11-inch model. This larger display offers 30% more screen real estate, ideal for users who crave additional workspace. Both sizes start at CA$799 for the 11-inch and CA$1,099 for the 13-inch, making the iPad Air a compelling choice for those seeking a powerful tablet at a competitive price point.

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Apple unveils powerful new iPad Pros

Photo: Apple

Apple recently launched a significant update to its iPad lineup, including all-new iPad Pros and, for the first time, iPad Airs in two sizes. This signals Apple's focus on reinvigorating the tablet market with powerful tools for professionals and consumers alike.

The centrepiece of the new iPad Pro is the custom-designed M4 chip. This powerhouse promises a remarkable 4x performance improvement over previous iPad Pro models. Even compared to Apple's latest M3-powered MacBooks, the M4 boasts exceptional AI capabilities, hinting at exciting possibilities unveiled at the upcoming developer conference.

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Canadian rollout of the Samsung One UI 6.1 update for midrange phones expected soon

Photo: Samsung

Samsung's One UI 6.1 is making its way to more of the company's devices. Initially exclusive to the S24 series, it arrived for the S23 series and foldables in March. More recently, premium 2022 and 2021 devices like the S22, Z Fold4, and S21 series received the update. Now, midrange phones are reportedly next.

Rumours suggest a May 14 release for the S21 FE, A54, and A53 in Canada. Samsung often rolls out updates there shortly after international launches, hinting at an imminent global release for these midrange devices, possibly within days or by early next week in Korea or Europe.

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