Dyson launches new product category with Supersonic Hair Dryer

Dyson is bringing its technology and innovation to the world of beauty. After more than four years of intensive research and development and over $100 million spent, James Dyson unveiled Dyson’s first hair dryer in Tokyo today. The Dyson Supersonic hair dryer is engineered for balance in the hand, uses a fast-yet-focused airflow and intelligently controls temperature to help protect hair from extreme heat damage.
Conventional hair dryers can be bulky and difficult to manoeuvre. Emitting air at high temperatures, they can cause damage to hair. Where the grill and filter are located on conventional dryers, hair is often at risk of being pulled into the machine.