Volvo’s new ‘Highway Robbery’ campaign turns passing cars into generators

With the release of the new plug-in hybrid version of the Volvo XC90, the Swedish carmaker outed a new clever publicity stunt for said vehicle. Seemingly sketchy with the name “Highway Robbery,” what the video shows is actually a contraption of sorts along the southern California highway that pushed water into a generator when a car passed by. This turns the hydraulic power created by the cars passing by into electric power for the car. Alongside the road there is a shiny white XC90 T8 parked that gets all that power. A Jumbotron near the setup taunts driving passengers by displaying messages like “Thanks for the extra miles, Jeep.” A crafty marketing ploy, we have to say.

Source: The Verge

Japan will let tourists pay for goods and services using fingerprints

Worried about cash and credit cards when you’re traveling? Japan wants to ease your fears by letting you pay for things using only your fingerprints. The Japanese government hopes this new voluntary system will alleviate fears of the tourists and also help decrease crime. When you arrive in the country as a tourist, you’ll be able to register your fingerprints, personal data, and credit card information at a kiosk in the airport. This can then be used later for hotels and shops, go through tax exemption procedures, and help verify their identities.

It’s set to kick off this summer in 300 shops, hotels, and restaurants in some of the country’s most popular prefectures and might spread across the country by spring of 2017, if the testing goes well. They aim to make it more widespread by the 2020 Tokyo Olympics.

Source: Yomiuri Shimbun | Via: Mashable

TomTom launches TomTom City, includes Toronto and Vancouver as traffic information sources

TomTom City – a new traffic portal that provides live traffic and travel information for consumers and traffic management experts. This new service showcases the extensive range of traffic information available on a city by city basis and will provide a platform to connect traffic authorities, businesses and citizens to jointly manage sustainable and efficient mobility.

TomTom City, which can be found at http://city.tomtom.com, is accessible from any internet enabled computer, tablet or smartphone and provides freely accessible content showing live traffic status and incidents and other driver-based information in cities. This will enable consumers to check their journey routes first and plan the best route. Furthermore by also being accessible to traffic management experts, traffic issues can now be dealt with even more quickly. The initial launch of 25 cities in 18 countries will expand to include more cities and products throughout the year. 

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Heineken unveils innovative BrewLock system

By Gadjo Cardenas Sevilla

Heineken is setting up a pop-up shop in downtown Toronto for the weekend to demonstrate its new BrewLock technology. Designed to slowly replace draught kegs, the smaller BrewLock canisters are the next innovation since steel kegs replaced oak barrels and guarantee the beer's freshness and ensure the same standard of taste without using CO2 as well as being completely recyclable.

Heineken took over 363 King Street West in downtown Toronto and featured the BrewLock canisters in place of kegs where they showed us how to pour the perfect pint.

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