Wednesday
Apr222015

Adobe caters to mobile creatives with three Apple Watch apps 

Working as a creative in this day and age requires more flexibility. And Adobe is hoping to help the Apple Watch-wearing creatives (which we're sure will be cropping up) by updating three of its apps to work with the new wearable.  

Click to read more ...

Wednesday
Apr222015

Yahoo brings video app install ads to developers 

Developers looking to market their apps to their target audiences are going to get some help from Yahoo. The company is introducing Yahoo Gemini video app install ads, which can be used to promote apps across different Yahoo properties and apps. With the self-serve UI of Gemini, it'll be easier to create video app install ads. They even integrated Flurry Personas so you marketers can target their apps to their intended audiences.  You can find out more information about Gemini over here and on Yahoo App Marketing over here. 

Wednesday
Apr222015

Earth Day takes centre stage at Apple.ca and Retail Stores

Apple has increasingly put its focus on the environment and improving the various ways it impact's the earth through a number of initiatives ranging from renewable energy in its data centres to reducing the use of non-biodegradable and poisonous materials in its products.

As part of Earth Day, many Apple Retail Stores will focus on this with themed t-shirts for associates as well as prominent Earth Day green treatments of the Apple Logo. Apple is showing that with great power and influence, comes the need for greater consciousness and an applied commitment to improving the world's environment

Wednesday
Apr222015

HP unveils new line of Pavilion and Envy notebooks in time for back-to-school

Customers told us that they wanted more color choices, more hardware options and better battery life in our Pavilion notebooks and x360 convertible PCs,

 Mike Nash, vice president, portfolio strategy and customer experience, Personal Systems, HP.

HP's revitalized their notebook offerings and added some new models to their Pavilion and Envy lines. These new platforms offer more processor, graphics and display options while continuing to deliver great value to the customer.

Click to read more ...