Apple Beat: The Enduring, Elusive, MacBook Air

By Gadjo Cardenas Sevilla

When the first MacBook Air was released in 2008, it was an expensive and somewhat impractical subportable notebook that pushed the boundaries of thinness and portability above all else. It wasn’t very powerful, battery life was so-so and the lack of I/O limited its appeal.

It did introduce unibody construction to the mainstream, later on SSD (Solid State Drives) and changed the way Apple built its hardware from that point onwards.

Six years on, the MacBook Air has evolved into a versatile, powerful all-day computer and possibly the most popular Apple portable ever made. During yesterday’s Microsoft Surface Pro 3 reveal in New York, the Redmond Giant’s executives poked barbs at the MacBook Air as a representative of “The Laptop,” their own product, the third generation Surface tablet, being touted as more than just a hybrid device but a replacement for laptops.

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Adidas lets you customize your sneaks with new app

We’re wondering if your favorite food items will make their debut on your sneakers with this new campaign from Adidas. Adidas wants you to personalize the soon-to-be-released ZX Flux with the use of your smartphone. Take photos much like Instagram and use the Adidas Photo Print app to have them printed on the sneakers. The app will be available this summer for iOS and Android.

Source: Gizmodo

Bentley ad shot with Apple iPhone 5s and iPad Air

Bentley joins the list of companies experimenting with mobile devices to shoot promotional advertisements. The car company instructed photographers and videographers to shoot the ad Intelligent Details using an iPhone 5s. They then had to post-process the video on an iPad Air, which was mostly done in the back of a Bentley car. This ad then doesn’t just showcase Bentley’s offerings but the capabilities of Apple products as well. It seems to be a win-win for both companies.

Source: Ubergizmo

iWork for iCloud can now be used to collaborate with up to 100 people

iWork for iCloud, which is the web component of Pages, Number and Keynote apps now support collaboration with more users as well as a larger size limit of up to 1GB for documents. The improvements to the service include:

• Edit docs up to 1 gigabyte in size
• Collaborate with up to 100 people
• Create two-dimensional and interactive charts
• Utilize more color options
• Insert images up to 10 megabytes in size
• Chart formatting

This makes iWork for iCloud a more complete solution and better for use within large organizations such as education and the enterprise.

Source: AppleInsider