Customer engagement and why Koodo is #1 at it!

ELLL TABADOORRRRRR! One of Canada’s most recognized brands, Koodo, took merely two short years to win Strategy’s Brand of the Year in 2010. What’s more, they’re the youngest brand to have ever won the title. Beyond the quirky neon colors and lovable ads, Koodo’s online community boasts millions of visitors each year. Their customers love them. For two years JD Powers and Associates have named Koodo “Canada’s most recommended wireless company”.

Read on to see how they did it all in under five years.

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Former Motorola Mobility chief Woodside joins Dropox

In the aftermath of the Motorola Mobility sale to Lenovo, some executive shakeup was expected and now it has been confirmed that head honcho Dennis Woodside is going to Dropbox at the end of March. A longtime Googler before taking the helm at Motorola, Woodside is expected to set the direction of Dropbox. "This was not an easy decision to make," Woodside said in the Motorola blog,  "but I leave knowing that Motorola is in great hands - now and in the future."

Source: Motorola Mobility

Macs and iDevices outsell all Windows PCs during holiday quarter

Macs might not add up to much in terms of PC market share as Macs make up only 14% of total PCs sold but add in the iPhones and iPads and that number is dramatic. As a company, Apple has surpassed PC market sales with its Macs as well as its iDevices and this means more new users are opting to go with mobile devices than with new PCs. Research from Analyst Benedict Evans points to another observation, "this is a pretty good illustration of the scale of mobile: Apple limits itself only to the high end of the mobile market but still sells more units than the whole PC industry."

Source: AppleInsider

Bing and RoboCop reimagine the future of search

With the RoboCop remake coming out soon, Sony Pictures partnered with Microsoft to develop a concept of what search could look like in the future. The team in charge of Microsoft’s Bing search engine didn’t want to put out an unbelievable 3D holographic kind of concept. Instead, they wanted the concept to be based on innovations that are just about to crop up and are “very much grounded in today’s reality.”  They showed 3D displays with key data in front and voice recognition like Bing on Windows Phone and Xbox. You can find out more information about the collaboration here.