Entries in Apple Event (20)

Monday
Feb162026

Apple announces March 4 event, new MacBooks expected

Apple has sent out invitations for its first event of 2026. Taking place on March 4 in select New York City, London, and Shanghai locations. Given that Apple has historically announced Macbook Airs (2024) and Mac and iPad refreshes (2025) in time for Spring, speculation is running high that we might see those long rumoured 12.9-inch MacBooks (powered by A18 processors).

The return of the MacBook

The invitation, which was sent to chosen Apple bloggers, shows the Apple logo rendered in various colours in liquid glass. High chance those colors, including blue, yellow, and green could be what the sub US$800 notebooks could be coming in.

If this is the successor to the much beloved, but underpowered 2015 MacBook, it could cover much needed gaps in Apple's educational market, as well as entice PC users seeking a powerful and portable alternative to now unsupported Windows 10 notebooks. 

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Tuesday
Aug272024

Apple shares 'Glowtime' event date, iPhone 16 lineup to take centre stage

Apple has officially announced its upcoming "Glowtime" event, scheduled for September 9th, 2024, at 1 PM ET / 10 AM PT. The highly anticipated event will take place at the Steve Jobs Theater at Apple Park.

As expected, the iPhone 16 lineup will be a major focus of the event. The iPhone 16 and 16 Plus are rumoured to feature a significant design change with a vertically aligned camera system on the back, a departure from the horizontal arrangement seen in previous models.

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Tuesday
Oct242023

Apple teases possible new Mac products at its upcoming “Scary Fast” event

Apple

Apple is ready to unveil new Mac products at its "Scary Fast" event on October 30 at 8 PM ET / 5 PM PT. You can watch it live on Apple.com and YouTube. The event’s page features an animated Apple logo that turns into the Finder icon, hinting at new Macs. Bloomberg’s Mark Gurman also reported that Apple might surprise us with a “Mac-centered” launch.

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Tuesday
Apr132021

Siri leaks upcoming Apple event on April 20

Source: MacRumors

While we aren't sure if it's an intentional or unintentional move, Apple's Siri voice assistant has information on the upcoming Apple event. When asked, "When is the next Apple event?" Siri responds with, "the special event is on Tuesday, April 20, at Apple Park in Cupertino, CA. You can get all the details on Apple.com." According to MacRumorsthe virtual assistant is sharing the information in certain instances on different Apple devices. 

It's long been speculated that Apple has an upcoming launch. Perhaps the company wanted to introduce that uniquely. And as Engadget pointed out, Apple press event invites are usually sent a week before they happen, so we're expecting to get confirmation today.

What will the company launch? We might see two new iPad Pro models and the launch of the AirTags Bluetooth tracker. We'll make sure to send out updates when we get them.