New ads for iPhone 7 and Apple Watch Series 2 focus on new features like water resistance

Apple's stepped up their game not just in terms of devices but in the quality and focus of their advertisements. Created in house, the new ads for iPhone 7 and for Apple Watch Series 2 show real-world situations. These ads focus on the practical functionality of the new features such as the water resistance, improved camera functionality for the phones as well as the GPS and swim resistance of the Watch Series 2.

Swift Playgrounds on iPad makes learning how to code fun for all users

Coding can be fun and easy to learn if you spend time with Apple's Swift Playgrounds app now available for iPads.

With Swift Playgrounds, real coding concepts are brought to life with an interactive interface that allows students and beginners to explore working with Swift, the easy-to-learn programing language from Apple used by professional developers to create world-class apps. 

Click to read more ...

Apple launches Apps et jeux en français on the Canadian App Store

Apple has added 'Apps et jeux en français' to tis Canadian App Store to highlight Canadian-made apps and content with specific curated lists of apps that best represent this genre of Canadian contant. 

Some of the collections featured this week include:

• Apps créées au Québec (Apps Made in Quebec) 
• Préparez la rentrée (Get Ready for School) including apps for teachers and older students (productivity, organization, note taking etc.)
• De nouveaux lieux à explorer (Go Somewhere New): collections of apps  including Explore Western Canada, Explore Eastern Canada, Explore Atlantic Canada, as well as excellent apps to help plan your trips to new places (including Airbnb, Packing Pro, KAYAK, Turo, and more)
• Apps et jeux pour la longue fin de semaine (Apps and Games for the Long Weekend)
• Jeux créés à Montréal (Games Created in Montreal)

Click to read more ...

Apple gets in the spirit of 2016 Olympics with limited edition Watch bands

Apple is reportedly issuing a series of limited editon Apple Watch bands to commemorate the 2016 Olympics. The bands represent country colours to bolster national pride during the awaited event which kicks off in Rio next year. 

Available exclusively in Brazil at the Apple Store at VillageMall in Barra da Tijuca, the nylon bands will represent the 14 top competing countries and should make for a nice keepsake or gift for attendees of the Olympic events. These are sure to become valued collectors items for Apple Watch aficionados.

Source: GQ