Charlie Rose gets in depth look "Inside Apple" for 60 Minutes

Charlie Rose got to sit in with Apple's executives after their weekly meeting. Interesting to see the products each of them uses on a day-to-day basis.By Gadjo Cardenas Sevilla

Veteran TV correspondent Charlie Rose got a golden ticket opportunity to go "Inside Apple" for an entire episode of 60 minutes. Given carte blanche by Tim Cook, Rose got to meet with the executive staff, have various one-on-one interviews with Cook, Jony Ive, Phil Schiller, Angela Ahrendts and even visits the new 'Spaceship' headquarters, a prototype Apple Retail Store and even the inner sanctum of Apple's design laboratories where next generation products are being created.

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Apple appoints Jeff Williams as COO, Johny Srouji as SVP hardware, Phil Schiller now in charge of App Store

Phil Schiller has been leading Marketing at Apple and is now taking charge of App Stores

By Gadjo Cardenas Sevilla

Apple has announced the promotion of Jeff Williams as Chief Operations Officer, the addition of Johny Srouji as VP of hardware and SVP of Marketing Phil Schller is now in charge of the App Store.

Williams is Tim Cook's second in command, a former IBM'er and now occupies Cook's position before Steve Jobs turned over the reigns to Cook in 2011. While it may or may not be an indication of succession for Apple's top executive position, it does show confidence in Jeff William's ability to manage operations as Apple scales in terms of operations and services.

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Today is the last day to order photo books from Apple to receive by Dec 24

Timeless memories, epic captures and even funny snapshots tend to stay trapped in people's phones when they could really be enjoyed as an impressive printed card or photo book. iPhone users have until today (December 15) to make and order photo books using the Photos App in order to get them by December 24 via standard shipping. These photo books come in a variety of sizes and prizes and solve the problem of finding the right gift for people who have it all.

Source: Apple

The Apple Beat: Focusing on accessories

By Gadjo Cardenas Sevilla

As far as accessories go, these are very subjective things. The colour, look and feel may not be right  for everyone, but the whole point is that now consumers have more choice including ones that are consciously made for their product by Apple.

2015 has seen an unprecedented release of products from Apple. Not only has it covered the requisite updates in most of its major categories such as MacBooks, iMacs, iPhones and iPads. We've had a deluge of new products. The 12-inch Retina MacBook, new Retina iMacs, Apple TV, the iPad Pro, as well as various accessory categories. We've also seen a new Magic Keyboard, Magic Trackpad as well as Magic Mouse peripherals.

In the past month alone, we've seen the Smart Keyboard and Apple Pencil for the iPad Pro, which are both necessary adjuncts to complete the creative and content creation aspect the iPad Pro promises. We've also seen an elegant charging dock for the Apple Watch, which maximizes its Nighstand Mode feature, plus Apple's very first Smart Battery Case for the iPhone 6S. Apple, it seems, is making more products and devices than ever before.

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