Hands On: BlackBerry Classic

plus ça change, plus c'est la même chose - The BlackBerry Classic takes us back to the future

Text and Photos by Gadjo Cardenas Sevilla

BlackBerry didn't just get the band together for a farewell tour for their diminishing but rabid fanbase. The company commited substantial manpower and engineering into bringing to life a modern BlackBerry smartphone that's replete with the familiar, reliable and almost quirky feature set that users loved four of five years ago.

There's great power in nostalgia. Just ask carmarkers like VW, Mini, Fiat and even Ford, which relentlessly and successfully peddle newfangled and modernized versions of their iconic and best-selling products from yesteryear.

At first glance, many might dismiss the BlackBerry Classic as the smartphone equivalent of a "New Beetle", a new product that's riding on the reputation and the popularity of BlackBerrys iconic Bold line but which has very little in common with its famous predecessor. The truth is, there's much more to the BlackBerry Classic than meets the eye.

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BlackBerry Classic now available online from TELUS, comes to stores in January

BlackBerry's latest smartphone, the BlackBerry Classic, is now available in Canada through Telus and their online store. It is coming to Telus stores in January. The BlackBerry Classic is available for $50 on a two-year Your Choice plan or $550 outright. Read more about it over here.

2014 Gift Guide: Gifts for Him

What to get the special man in your life this Season? We have a few ideas. Socks, sweaters and neckties are always welcome but are soon forgotten and lets face it, they're not the most personal choices. Here are some sweet gifts for the gents.

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Beck Taxi supports MADD Canada with re-loadable Card Launch

Paying for a Beck Taxi just got easier as Beck announces the launch of Beck Bucks, a fully re-loadable card and secure payment solution for Toronto passengers.

The card launch and holiday campaign aim to give back in support of renowned charity Mothers Against Drunk Driving (MADD Canada). How it works: One hundred Toronto women in business will receive complimentary pay-and-go Beck Bucks cards and Beck Buck hats and scarves.

For every tweet to @BeckTaxi @MADDcanada #BuckBecks made in the Beck Buck winter wear, a donation will be made to assist and cease impaired driving this holiday season.

"We're excited to partner with MADD Canada in order to raise awareness and help Torontonians get home safely this holiday season," Kristine Hubbard, Operations Manager at Beck Taxi.

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