Apple is still most valuable brand according to Interbrand

The Apple Store in Barcelona, Spain shows a thriving Apple product and services economy - Photo By Gadjo Sevilla

Apple is the Most Valuable Brand as per Interbrand's annual report. The iPhone-maker retains the top spot for the fifth consecutive year over rivals Google and Microsoft. 

The top ten brands are rounded out by Coca Cola, Amazon, Samsung, Toyota, Facebook, Mercedes Benz and IBM.

Interbrand assesses the all-in value of a brand by analysing three factors …

• The financial performance of the branded products and services
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company

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Huawei P10 wins Best smartphone camera 2017/2018 award from EISA

Huawei has earned a new award from the European Image and Sound Association (EISA) - The Huawei P10 has been named ‘EISA Smartphone Camera 2017-2018.’ This award recognizes Huawei’s commitment to quality, design and performance and builds on the company’s track record of introducing stylish, powerful, award-winning devices. 

The Huawei P10 is defintely a sleeper. It is sized just right at 5.1-inches but with a slim profile featuring dual cameras usually found in larger smartphones. Co-developed with Leica, the P10 has a 20 MP Monochrome + 12 MP RGB camera with a F2.2 aperture, the Front Camera is an 8 MP  shooter with AF, F1.9. It is available off contract for $649 without a contract. Preliminary testing has shown it is indeed a formidable camera and an above average Android smartphone.

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Apple iPhone 8, Apple Watch Series 3 and Apple TV 4K now available

By Gadjo Cardenas Sevilla

Today's the day to get the new iPhone 8 and iPhone 8 Plus, the new Apple Watch Series 3 with GPS and Cellular as well as the updated Apple TV 4K.

The iPhone 8 introduces a revised design. It retains the general look and feel of the iPhone 7 and iPhone 7 Plus but has now replaced the stainless steel casing with a glass back. There's not been a glass back on the iPhone since the iPhone 4S, this helps antennas transmit signal better and it also helps with wireless charging which is compatible with the Qi (Chee) platform.

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Google purchases HTC's Pixel team for US $1.1 billion

By Gadjo Cardenas Sevilla

After weeks of speculation that Google would purchase HTC's smartphone business, we finally learn that the search giant has bought the Pixel team from HTC for $1.1 billion, while HTC will continue its own smartphone business. 

The team in question was the R&D team behind last year's Pixel and Pixel XL. This means around 2,000 people will move to Google. According to the agreement this grants Google a non-exclusive license for HTC's intellectual property. The deal is expected to be approved and closed by early 2018.

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