Review: Apple iPad Pro 10.5-inch

By Gadjo Cardenas Sevilla

Since it’s inception in 2010, Apple’s iPad seemed destined for lofty goals. It ushered in the ‘Post-PC’ movement, set competitors scrambling to release competing tablets, and appeared at a time when PCs were spiralling on a multi-year decline.

Much like the iPod, the iPad managed to outlast its competition in the consumer space. Android tablets offer notoriously bad experiences, they don’t get updated and run mostly phone apps. The BlackBerry PlayBook, The HP TouchPad, various generations of Galaxy Tabs and even Microsoft’s scrappy Surface tablet could not touch the iPad’s popularity and its sales. 

iPad Pro, which came in 2015, was designed to go beyond content consumption, more powerful processors and graphics make it as powerful as traditional notebooks, multi-touch and Apple Pencil input help make the technology disappear and let users create organically and naturally.

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Thoughts on Apple's HomePod

By Gadjo Cardenas Sevilla

San Jose, California - Apple's newest product category since the Apple Watch in 2015 (or, it can be argued, since the EarPods last year) is their HomePod speaker revealed here a few days ago and which is coming to the US in December (with mid-2018 availability in Canada likely).

In typical Apple fashion, the company comes rather late into a market that's already quite mature. Amazon's Echo can be credited for creating the connected speaker/voice assistant space, and it's a huge seller in the US, Amazon's even expanded their product line to smaller Dot speakers as well as licensing Echo across various OEMs, including high-end speaker brands.

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WWDC 2017: watchOS 4 further refines Apple Watch for fitness

By Gadjo Cardenas Sevilla

San Jose, CA - Apple introduced watchOS 4 today at the WWDC 2017 Keynote and said the updated wearable OS will deliver more intelligence and fitness functionality to users. A new Siri watchface brings proactive information when it is needed the most and is based on machine learning and Siri intelligence.

There will now be personalized activity coaching, a new music experience that syncs over playists and an enhanced workout app that ingegrates high intensity interval training. Another big feature is that Apple Watch will be able to synchronize with popular indoor gym equiptment, making tracking of stats and performance more accurate. This platform GymKit technology offers connected workouts with Apple Watch and cardio equipment. watchOS 4 will also introduce watchfaces based off Toy Story characters.

WWDC 2017: Apple redesigns App Store

San Jose, CA- Apple has redesigned the user interface of their App Store, which serves as the starting point for many app searches. Designed around making apps more discoverable the new App Store also highlights Games, which is the leading category.

The redesigned App Store is packed with original stories and editorial, updated daily in a new Today tab, as well as new Games and Apps tabs. Apple wants to offer compelling stories, in-depth interviews, helpful tips and collections of must-have apps and games will showcase Apple’s unique perspective and aim to inform, help and inspire users.

App Store customers have now downloaded more than 180 billion apps and Apple has paid out over $70 billion to developers since the store launched in 2008, making it the most vibrant software marketplace in the world. More than 500 million unique customers visit it every week.