Mastercard Canada testing latest technology to simplify consumer purchases through Chatbot conversations

By Sonya Davidson

You may have heard about Mastercard's Identity Check payment system that is being used to prove consumer identity online beyond passwords and fingerprints. It uses smart devices and biometrics through facial recognition to enable payments in authenticating purchases. Recently at DX3 in Toronto, the company showed trade show attendees a hands-on look at the latest technology for retailers. We had a tour with Jason Davies, VP of Digital Payments at Mastercard, who walked us through the new technology in efforts to simplify and engage consumers. 

Along side seeing how Mastercard's Identity Check worked, we were also introduced to Chatbots experience that is now being tested with banks and retaiilers to help personalize customer service and purchases. The Artificial Intelligence bots will allow consumers to message, manage finances and make transactions through a messaging platform.

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Dx3 features interactive experience for the future of retailing

 

Text and photos by Sonya Davidson

At this year's Dx3 Conference and Trade Show in Toronto, a number of interactive companies featured in the Retail Collective Lab. Curated by Doug Stephens (aka The Retai Prophet) the space offered us a glimpse into the future of how we do business. Actually, not even in the far future...but for some of the companies featured, the future is now.

Eyeris is a deep learning based emotion recognition software that reads micro-expressions. In stores, this can help managers and sales people determine when people are most likely to make a purchase as well as understanding emotional response from customers in real time. Reading the response is quite straight foward with a variety of emotions measured inlcuding joy, surprise, disgust, anger, fear..yes, sounding a bit like the Inside Out Movie. 

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MasterCard offers a glimpse of the future in wearable tech

By Sonya Davidson

At Dx3 this week in Toronto, MasterCard Canada had invited us to step into their 'Retail Collective' and visit the changeroom of the future. It's a mind-boggling look at ways that could change the way consumers approach retailers and the way we shop. 

We're now in the phase of no-card-present payment technology with the use of our mobile devices and Apple Pay, but at Dx3, MasterCard took it several steps further pointing us to the future working with wearable technology like the Nymi Band - that uses biometrics to authenticate in-store purchases. Could this be the ideal solution for a better security system?

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DX3 2015 to take place in Toronto on March 11 and 12

The annual Dx3 conference happens on March 11 & 12 at the Metro Toronto Convention Centre. Dx3 focuses on digital marketing & retail industries and the ideas and technologies that are disrupting digital commerce. 

"Our show floor this year will be curated around some amazing technology-driven experiences, all in the hope of us physically showing Canadian marketers and retailers how the customer journey is evolving,” said Anthony Lipkin, Partner and VP of Dx3. Hit jump for the particulars.

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