Liking made easy with Facebook Mobile

Hate getting or giving the “K” reply but don’t have a wordier response? You might warm up to the Like button now integrated in the mobile versions of Facebook. If you take a look at your Facebook iOS and Android apps, you’ll see that one-tap thumbs up button that replaces the Send button when you haven’t typed anything in yet.

It’ll be interesting to see if this feature catches on. Sadly, if you’re using the desktop version, you won’t be able to get in on the liking action.

Facebook to axe Sponsored Results

Earlier this month, Facebook announced they would be reducing the number of their ad units from 27 to less than half of that. Part of that streamlining method is taking out this July the Sponsored Results. You have been seeing these with brands, groups, and searches since August 2012.

Facebook decided to take it out after noticing that marketers used Sponsored Results and mobile app install ads quite similarly. Businesses will still be able to use the latter method along with post link ads.

Facebook rolls out searchable hashtags

It’s not exactly revolutionary but at least those hashtags you add to your updates are now going to make sense. Hashtags on Facebook are going to work the same as how they do on other social networks like Twitter, Pinterest, Instagram, and Tumblr. You click on a hashtag, you get access to posts and comments about the topic.

Here’s what Facebook had to say about this feature: To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook. 

Business Pages and Profiles getting verification badges on Facebook

Facebook is helping businesses authenticate their voices on the social networking site with verification badges. The badges are set to appear besides the name of verified Pages on their timeline, when hovering over the name of a Page, in searches, stories about users liking a Page, News Feed ads for the page, as well as in the “Pages You May Like” suggestions. No action is supposedly required to add the badges to a Page. Facebook will be the one to automatically verify Pages at the “greatest risk of duplication.”

Source: Facebook Studio