Fujifilm launches Instax Share SP-2 printer in Canada

Fujifilm has remained true to its film roots. Not only do the company's cameras offer photo settings that recall different types of film, they've created a somewhat significant niche of instant photography and film with their Instax line of cameras and film printers.

Fujifilm and Toronto-based digital and experiences agency Kastor & Pollux teamed up for a 2-day photo sharing event to showcase what the printers can do and to celebrate the release of the Instax Share SP-2 printer. Following an invite-only media launch event, Fujifilm and Kastor & Pollux opened the doors of 12 Ossington Ave. for a public viewing with a meet-and-greet with special guest Jenn Im (@imjennim) of YouTube channel Clothes Encounters. 

Welcoming over 600 guests, 12 Ossington Ave was transformed into a photography haven; featuring 8 exclusive photography sets based around Pat O'Rourke's photos. Each designed with the intention of providing its engagers with a multitude of DIY-inspired photo opportunities, the sets provided the backdrops to over 400 Instagram posts published under #instaxshareto. In total, over 3.8 million social media impressions were generated over 2 days.

Fujifilm launched an updated version of their standalone photo printer which connects to your iPhone or Android device to print out photos. The SP-2 is about 30% faster and the picture quality is better plus it has a rechargeable battery making it more portable. Fujifilm has injected a bit of style into the SP-2, giving it colour accents like gold and blue. Pricing and availability of the Fujifilm Instax SP-2 is still to be determined. 

Fujifilm introduces new X-Series camera lineup

There are a number of new cameras coming out of Fujifilm’s stables. First up is the new flagship X-Pro2, which the company considers the “pinnacle of X-Series photography.” It comes with an Advanced Hybrid Multi Viewfinder that can instantly switch between optical and electronic finders. The X-Pro2 has a new 24.3-megapixel X-Trans CMOS III sensor and a new X-Processor Pro meant to improve response times of the camera.

Click to read more ...

Fujifilm X-Pro1 camera successor gets leaked

If the recent leak is any basis, photography giant Fujifilm is set to unveil a follow-up to its 2012 X-Pro1 camera. Fuji Rumors got photos of the design of the X-Pro2, which show a refinement of the original. It still has the retro-influenced body but with what looks like a new viewfinder and control scheme.

Click to read more ...

Video: Fujifilm X100T gets a detailed hands-on review

The latest and greatest Fujifilm X100T prosumer point-and-shoot gets a thorough hands on demo and review by avid shooter Maarten Heilbron in the video above. Building on the sterling build and great image quality of the X100, the X100T brings updates galore and the anticipated built-in WiFi feature. For the full review check out Maarten's blog here.