Fujifilm debuts new Soft Haze instax Square Film

Credit: Fujifilm

Alongside the launch of its new Instax Square 2 camera, Fujifilm has unveiled Soft Haze, a fresh variant of its square-format instant film that changes the photographic look rather than just altering the outer borders. Formulated with a newly developed film emulsion, Soft Haze produces photos with reduced saturation, lower contrast, glowing highlights, and warm, diffused shadows. Designed to deliver an authentic analog character that digital filters cannot replicate, the stock aims to capture emotive, naturally expressive images across a wide range of settings, including portraits, sunlit interiors, and travel landscapes.

Compatible with any camera or printer that shoots in the instax Square format, Soft Haze is set to launch at $18.99 per pack in the US. While it has not yet been featured on Fujifilm's official Canadian website, but we'll keep you posted for updates on local availability.

SOURCE | VIA

Fujifilm instax Square 2 introduces new 'Mood Filters'

Credit: Fujifilm

Fujifilm's new instax Square 2 offers new ways to switch up how your photos look. The instant camera has a new "Mood Filters" feature that allows you to change the "overall colour, tone, or mood" of your picture. It offers warm and cool modes to match the look you want for a specific shot. Of course, you can still shoot without a filter. Fujifilm also introduced a new Soft Haze film that will work with the new camera.

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Fujifilm introduces redesigned Instax Pal 2 digital camera

Credit: Fujifilm

While still retaining its compact size, the new Fujifilm Instax Pal 2 gets a fresh, analog-inspired look. It now looks like a squished Fujifilm camera, with a built-in optical viewfinder, shutter release, and top screen to help you frame photos and view what you've taken. It still has some fun filter effects, but it adds a new Animation shooting mode that can capture 10 frames and turn these into a flipbook-style animation.

The Instax Pal 2 is still a digital camera that doesn't directly capture instant analog photos. You can store some of your shots on the camera, as it comes with a microSD card slot. It also still works with Fujifilm's Instax Pal app, which you can use as a remote shutter release if you have it on a tripod. The app also lets you transfer photos to your phone so you can connect to Instax's wireless printers. You can even select between Instax Mini, Instax Square, or Instax Wide instant film and frameless formats and edit your pictures to add filters, text and stickers. Fujifilm's Instax Pal 2 comes in black and white and retails for $219.99 in Canada.

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FUJIFILM INSTAX introduces MINI LiPlay+Hybrid Instant camera

Just a few months shy from the holiday season FUJIFILM INSTAX introduces the INSTAX MINI LiPlay+ Hybrid to their highly popular instant camera line up.

This new camera debuts a variety of new features including dual cameras (a main camera plus a wide-angle selfie camera) with new capabilities for image makers, various enhanced sound capabilities that allow the user to integrate sound into their images (through the use of an integrated QR code printed onto the image), and tasteful upgrades to the camera body.

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