Fujifilm unveils X-T50: A fresh take on APS-C

Photo: Fujifilm

Fujifilm's recent X Summit in Sydney became grounds for the launch of new products, including the intriguing X-T50. This camera isn't a direct replacement for the X-T30 II, which remains available, but rather a new option with a distinct feature set.

The Fujifilm X-T50 boasts a stylish, rounded design unlike anything else in the X-Series. A first for Fujifilm cameras, it features a dedicated film simulation dial for quick access to these popular effects. You can choose from several preset film sims or customize the three available slots (though custom film recipes aren't supported). This dial highlights the importance Fujifilm places on film simulations, a core element of its brand identity.

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Get creative with the Fujifilm instax Mini 99

Photo: Fujifilm

Fujifilm just dropped the newest addition to the instax family, the Mini 99. This camera isn't just another pretty face (although, let's be honest, the matte black finish is pretty darn sleek). It comes packed with features designed to elevate your instant photography game, giving you more control than you've had with past instax cameras.

Remember those days of waiting to see how your photo turned out? With the instax Mini 99, you can get creative before you even click the shutter. The built-in Color Effect Dial lets you choose from six unique effects: Faded Green, Warm Tone, Light Blue, Soft Magenta, Sepia, and Light Leak. These effects are applied directly to the film, giving your instant prints a whole new dimension.

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Fujifilm follows up its viral camera with X100VI

The Fujifilm X100V was so wildly popular that even though it's a four-year-old camera it's back-ordered at every camera retailer. And its retail price shot up to insane amounts following a viral moment on TikTok. Now, there's a new model that would hopefully take the heat off of it. Or at least direct the attention to this newer model. The Fujifilm X100VI (read as "x one hundred six") retains the looks of its predecessor but adds improvements that expand its usability in more shooting environments.

Like the Fujifilm X-T5 and X-H2, the X100VI leaps to a 40-megapixel sensor with a fixed 23mm f/2.0 lens. It gives you better cropping opportunities and editing flexibility. On top of this, Fujifilm finally brings in-body image stabilization into this camera with six stops of stabilization. This comes in handy when you want to keep your shutter speed as slow as possible while preserving image sharpness.

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How the instax Pal lets you capture and print your photos in minutes

Fujifilm’s latest instax camera, the instax Pal, is a tiny 4.9-megapixel digital camera that lets you print your photos with the included instax Mini Link 2 printer. You can also edit your photos with the Pal app, which connects to the camera and the printer via Bluetooth. The insax Pal is designed for teens who want to capture and share life’s spontaneous moments.

The camera has a wide-angle lens, a flash, and a simple viewfinder. You can take photos by pressing the shutter button on the back or by using the app as a remote control. The camera also supports interval shooting, with options for 3, 6, 11, or 21 continuous images at three-second intervals. 

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