FUJIFILM INSTAX introduces MINI LiPlay+Hybrid Instant camera

Just a few months shy from the holiday season FUJIFILM INSTAX introduces the INSTAX MINI LiPlay+ Hybrid to their highly popular instant camera line up.

This new camera debuts a variety of new features including dual cameras (a main camera plus a wide-angle selfie camera) with new capabilities for image makers, various enhanced sound capabilities that allow the user to integrate sound into their images (through the use of an integrated QR code printed onto the image), and tasteful upgrades to the camera body.

Accompanying the launch of the MINI LiPlay+ is the new INSTAX MINI Soft Glitter instant film, available in a 10-exposure pack. Gold accents combine with soothing hues to bring a calming shimmer to the frames around each photo. 

Key MINI LiPlay+ Features: 

• Dual camera functionality
  • The MINI LiPlay+ hybrid instant camera features both a front main camera and a rear-facing wide-angle selfie camera. New to MINI LiPlay+ is layered photo mode, in which images created with both the front and rear cameras can be combined so the images appear in layers, one in the foreground and one in the background. When editing images, users can choose between INSTAX-Rich mode™ and INSTAX-Natural mode™ to accentuate their images and choose from a selection of artful filters to express themselves further. The MINI LiPlay+ also features automatic exposure and flash control to enhance image quality and includes either 2 or 10 second timers.
• INSTAX Sound Print™ and INSTAX Sound Album™ 
  • Users can utilize the free, downloadable INSTAX MINI LiPlay+ app to add sound features to their images. With the INSTAX Sound Print™ feature users have four unique ways to record 3-second audio clips to add to their images, then listen back by scanning the printed QR code on your photo (INSTAX instant film required and sold separately) with their smartphone. Alternatively, the INSTAX Sound Album™ feature turns adventures into custom animated videos with sound, vibrant backgrounds, and standout music.  
• INSTAX MINI LiPlay+™ Smartphone App
  • The free, downloadable INSTAX MINI LiPlay app allows users to capture images remotely via Bluetooth connection, add finishing touches to images with frames, and print photos from a connected smartphone. Users can further embellish their images by adding sticker icons or overlay text, making each image a true custom creation.

The new camera will be available late October 2025, at Amazon, Best Buy, Walmart and other photo specialty retailers at (MSRP) $279.99 CAD for the INSTAX MINI LiPlay+ Hybrid Instant Camera and $14.99 CAD for the INSTAX MINI Soft Glitter Instant Film.