Bye-bye Motorola?

It looks like we will be losing one of the pioneers of the wireless technology industry—at least in name. Lenovo plans to phase out the Motorola name and integrate it more as a division under its brand, keeping their phone business under the Lenovo name. The Chinese tech company bought Motorola Mobility back in 2014. According to Motorola’s Chief Operating Officer Rick Osterloh, they will instead focus on the brand Moto. So, prepare to see Moto products with Lenovo’s logo on them. The iconic M “batwing” logo though will remain.
Osterloh told CNET that their business will keep the name organizationally with Motorola but they will eventually take over mobile operations of Lenovo. Moto products will also be marketed in areas where Lenovo is known as the more high-end products. On the opposite end though, Osterloh said they had plans to introduce Lenovo’s affordable lines, like the Vibe, to the US in the coming years.
Source: CNET
Update - January 8, 2016 - 5:00 PM -Motorola has issued a statement regarding their branding below.








