Samsung teases Galaxy S25 Edge

Image: Samsung

Samsung surprised attendees at its Galaxy Unpacked event by briefly showcasing the Galaxy S25 Edge. This ultra-slim flagship, with a boxy design and minimal bezels, hints at a return to the era of incredibly thin, potentially fragile smartphones.

While specifications remain scarce, a Samsung South Africa representative supposedly confirmed a limited initial rollout in select markets, including the US and South Korea.

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Samsung doubles down on AI with Galaxy S25 series

Image: Samsung

Samsung officially announced the Galaxy S25 series, highlighting a significant focus on artificial intelligence capabilities. Powered by the Qualcomm Snapdragon 8 Elite for Galaxy chipset, the S25 lineup features a dedicated Personal Data Engine core for enhanced AI processing.

This dedicated core enables personalized AI experiences, learning user habits and interacting with other Samsung devices (like the Galaxy Ring or Watch) to anticipate needs and automate tasks. For example, the phone could automatically turn off the TV when the user falls asleep or suggest a "sleep mode" to minimize distractions.

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Samsung Galaxy S25 series rumoured to have seamless updates

Samsung Galaxy S25 Ultra's leaked renders (Image: OnLeaks, Android Headlines)

The upcoming Samsung Galaxy S25 series will reportedly feature seamless updates, according to Android Authority. This report comes after the feature was initially rumoured by leaker chunvn8888.

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Samsung reportedly contemplates flagship rebrand

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Samsung might be looking to distinguish its flagship series smartphones from the rest of its product lineup. Korean publication E-Today reported that the company is exploring the possibility of removing the Galaxy name for these premium phones. The approach would be similar to how Lexus is Toyota's luxury car brand and Hyundai sells premium cars under the Genesis branding.

As Tom's Guide noted, the change might be crucial as bloated as the Galaxy name is now. There are five smartphone lines underneath it, as well as tablets, earbuds, smartwatches, and even smart rings.

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