SiriusXM Media Canada teams up with Footy Prime Podcast

Source: SiriusXM Media Canada, Footy Prime The Podcast

SiriusXM Media Canada finalized an exclusive partnership with Footy Prime The Podcast, Canada's premier soccer podcast. SiriusXM Media will now manage all advertising and sponsorship sales, providing brands with direct access to a "highly engaged soccer audience" at a critical time for the sport.

Hosted by popular figures like James Sharman and Craig Forrest, the podcast promises authentic, in-depth analysis. The deal comes as interest surges leading up to Canada co-hosting the 2026 FIFA World Cup.