Snapchat takes on Google with Context Cards

Ever watched Snaps on Snapchat and wonder how to get to that awesome restaurant your friend is at? You don’t have to wonder anymore with the latest feature Snapchat is introducing into its app. Called Context Cards, this lets you swipe up on some of your friends’s photos and videos to pull up details about the businesses they are at. The cards will show you things like reviews, contact information, reservations, maps, and even the option to call an Uber or Lyft to the store or restaurant. Snapchat has partnered with the likes of Foursquare, Opentable, Michelin, and the aforementioned two ride-sharing services. Context Cards will also allow you to pull up more public snaps from the area.

Context Cards remind us of the cards Google uses for its Search feature but instead of relying on your written text, Snapchat makes use of the photo or video you are viewing to answer questions like “Where is this person at? What else is there? How can I get there?” They work under the assumption that when someone is enjoying being someplace you might want to learn more about this area. 

Source: Fast Co Design

Google tipped to be building its own take to Snapchat’s Discover feature

Everyone seems to have some sort of Snapchat Stories-like feature in its services. And it looks like Google is looking to build the same thing but with a slight twist. The focus will be on having news publishers create Snapchat-like stories to appear on its search engine. It’ll look similar to Snapchat’s Discover section that shows a mix of photos, videos, and text. According to The Wall Street Journal, it’ll be supposedly called “Stamp” with the “St” meaning stories. Not much is known about these rumoured plans but The Verge speculates it might be seen beneath the search bar, where Android users are already being shown things like recommended websites and news stories.

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Google reportedly wanted to buy Snap for US$30 billion

While it isn’t the first time it’s happened, it seems Facebook wasn’t the only one after Snapchat’s parent company Snap Inc. Google reportedly wanted a piece of the incredibly popular pie and tried to buy the company for US$30 billion. According to Business Insider, Google verbally talked about the acquisition of Snapchat with the company’s CEO Evan Spiegel. Snap is denying that formal discussions happened. Google also won’t comment on the story. According to the report though, the offer was supposedly still on the table since the company’s IPO early on in March.

Whether or not there’s truth to this, Spiegel is known to like being in charge of his own company, especially with a product he started himself. It would’ve benefited Snapchat on the marketing side if they took the deal and Snapchat would’ve helped Google develop its AR technology. But in the meantime, Snap and Google do work close together. Google’s investment arm put money on Snapchat after it went public. While Snap is considered one of Google Cloud’s biggest customers and they promise to spend US$2 billion on Google’s cloud platform.

Source: GSMArena + 9to5Google

If you want to use basic Snapchat filters, you need to turn on location services

A new update to Snapchat was spotted by Redditors and it’s bringing a feature a lot of users might not want. In order to use basic filters on the app, it now requires users to turn on location services. That used to only be required for using geofilters and the speedometer but it seems it’s encroaching on the other features, too. Some users are reporting though that the augmented reality facial recognition filters still work now without the need to enable location services. Snapchat hasn’t explained the change yet but spotted at the release notes a feature that lets you “create a Story for friends in a specific location.” Perhaps this is what the update is for.

Source: The Next Web