You can watch this Jennifer Lopez Snapchat digital concert as your Bitmoji

Source: Snap

Snapchat's parent company Snap is diving into the virtual concert space with Jennifer Lopez and Colombian pop singer Maluma. The concert won't take place within the Snapchat app. Instead, you'll sign into a dedicated website to watch using your Snapchat login and then have your Bitmoji avatar appear as a spectator in the crowd. It actually got pushed back to today at 5 PM PT due to "overwhelming demand," so you can set an alarm for it.

A handful of interactive effects will be available during the show, including the ability to start "the wave" and trigger a virtual laser effect. Lopez and Maluma will appear as 3D avatars, too. The 10-minute concert promotes the upcoming romantic comedy Marry Me starring Lopex and Maluma. It isn't clear if this will be a regular event for Snap, but we won't be surprised if they do more if this becomes successful.

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Levi's Canada launches the global first Double Portal Lens on Snapchat

Recently, Levi's Canada launched an innovative consumer experience that is a Canadian and global first in the Snapchat AR space. The new initiative was designed to demonstrate sustainability through the digital experience and to drive brand engagement with the Snapchat generation. 

Through the social media platform, Levi's sustainability AR Snapchat Experience is an immersive Double Portal Lense that allows users to explore Levi's products. It also offers a unique way to learn how the company is integrating sustainability as a key component of product development as well as their brand values. 

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Ryan Reynolds learns new things in Snapchat series called 'Ryan Doesn't Know'

The Vancouver-born actor Ryan Reynolds is making good use of quarantine time by learning new skills. His production company Maximum Effort partnered with Will Smith's Westbrook Media to introduce a new Snapchat series called Ryan Doesn't Know. We see Reynolds in the trailer trying to learn new skills with help from experts in their fields. 

The 12-episode show will stream exclusively on the social network starting January 30, with new episodes coming out every other day. 

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Snapchat lets creators show subscriber counts

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It might now be easier for brands and Snapchat creators to discuss deals as the social network now gives its creators the option to show their subscriber count. They don't have to show it if they want, but, for the first time, they have the option to turn it on.

Prior to this, brands would need to ask the creators about their subscribers to get a better read on the reach of the creator. With this public-facing feature, the brands have more to work with, and the creators who want to show off their numbers can do so.

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