Levi's Canada launches the global first Double Portal Lens on Snapchat

Recently, Levi's Canada launched an innovative consumer experience that is a Canadian and global first in the Snapchat AR space. The new initiative was designed to demonstrate sustainability through the digital experience and to drive brand engagement with the Snapchat generation. 

Through the social media platform, Levi's sustainability AR Snapchat Experience is an immersive Double Portal Lense that allows users to explore Levi's products. It also offers a unique way to learn how the company is integrating sustainability as a key component of product development as well as their brand values. 

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Ryan Reynolds learns new things in Snapchat series called 'Ryan Doesn't Know'

The Vancouver-born actor Ryan Reynolds is making good use of quarantine time by learning new skills. His production company Maximum Effort partnered with Will Smith's Westbrook Media to introduce a new Snapchat series called Ryan Doesn't Know. We see Reynolds in the trailer trying to learn new skills with help from experts in their fields. 

The 12-episode show will stream exclusively on the social network starting January 30, with new episodes coming out every other day. 

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Snapchat lets creators show subscriber counts

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It might now be easier for brands and Snapchat creators to discuss deals as the social network now gives its creators the option to show their subscriber count. They don't have to show it if they want, but, for the first time, they have the option to turn it on.

Prior to this, brands would need to ask the creators about their subscribers to get a better read on the reach of the creator. With this public-facing feature, the brands have more to work with, and the creators who want to show off their numbers can do so.

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Tim Hortons' Halloween celebration includes Snapchat filters, discounted Timbits

Tim Hortons lets you show your love for its brand and Halloween with two new Snapchat filters and discounts on Timbits. Tim Rewards members can get a multipack of 10 Timbits for just $1.49, saving you $0.50 per order. The deal lasts until November 3. 

As for the filters, there's a lens that puts Timbits over your eyes and the other one that makes it look like you're wearing a Timbits box and a sprinkled Timbits hat. For the latter, you'll need the Timbits 3D Full Body Tracking Lens.

Source: Inside Timmies