Wednesday, December 26, 2012 at 10:06AM 
Text and photos by Gadjo Cardenas Sevilla
With the unenviable task of successfully steering Apple Inc. to new heights just a year after he took over from late founder Steve Jobs, CEO Tim Cook has delivered on Apple's most eventful product year yet while continuing to make the tough decisions that keep Apple ahead of the competition.
Wednesday, October 24, 2012 at 10:58AM 
By Gadjo Cardenas Sevilla
Yesterday's Apple Special Event was nothing short of monumental. While most people expected, and got, the iPad mini, Apple really went all out in terms of product refreshes. A new 13-inch MacBook Pro with Retina Display, a stunning new iMac (8 pounds less than the previous version), powerful new Mac minis and an upgraded full-sized iPad.
Print Article Permalink tagged APple Special Event, Apple, Canada, MacBook Pro Retina, Phil Schiller, Tim Cook, iMac, iOS, iPad, iPad mini Email Article in Apple Beat, Apps & Launches, Breaking news, Buyers Guide, Events and Launches, First Looks, Gadjo Sevilla, How to, Lifestyle, Mobile, News, Opinion, Press release, Public service, Tablets, iPad apps, iphone Friday, September 28, 2012 at 2:10PM 
By Gadjo Cardenas Sevilla
Apple's CEO Tim Cook issued an apology to customers who may have experienced issues with the new Maps app that comes standard with iOS 6. In a letter on Apple.com, Cook stated that more than 100 million devices were already using the app, which have searched half a billion locations.
Cook's letter, which can be found in full after the break, promises that Maps will get better and gives users the option to download "map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."
Print Article Permalink tagged Apple, CEO, Canada, Class act, GPS, Google, Navigation, Nokia, Tim Cook, apology, maps Email Article in Apple Beat, Apps & Launches, Breaking news, Buyers Guide, Events and Launches, Gadjo Sevilla, Lifestyle, Mobile, News, Opinion, Press release, Public service, iPad apps Wednesday, September 12, 2012 at 9:11AM 
Apple CEO Tim Cook looks to deliver on the promise that 2012 will be product-filled year.
Text and photos by Gadjo Cardenas Sevilla
San Francisco - Apple Inc. is expected to launch a new iPhone today as well as possibly new iPods and other updated products. For Apple's CEO Tim Cook, it will mark an important milestone as his first major iPhone launch and the world is watching.
