Apple is still most valuable brand according to Interbrand

The Apple Store in Barcelona, Spain shows a thriving Apple product and services economy - Photo By Gadjo Sevilla

Apple is the Most Valuable Brand as per Interbrand's annual report. The iPhone-maker retains the top spot for the fifth consecutive year over rivals Google and Microsoft. 

The top ten brands are rounded out by Coca Cola, Amazon, Samsung, Toyota, Facebook, Mercedes Benz and IBM.

Interbrand assesses the all-in value of a brand by analysing three factors …

• The financial performance of the branded products and services
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company

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Huawei P10 wins Best smartphone camera 2017/2018 award from EISA

Huawei has earned a new award from the European Image and Sound Association (EISA) - The Huawei P10 has been named ‘EISA Smartphone Camera 2017-2018.’ This award recognizes Huawei’s commitment to quality, design and performance and builds on the company’s track record of introducing stylish, powerful, award-winning devices. 

The Huawei P10 is defintely a sleeper. It is sized just right at 5.1-inches but with a slim profile featuring dual cameras usually found in larger smartphones. Co-developed with Leica, the P10 has a 20 MP Monochrome + 12 MP RGB camera with a F2.2 aperture, the Front Camera is an 8 MP  shooter with AF, F1.9. It is available off contract for $649 without a contract. Preliminary testing has shown it is indeed a formidable camera and an above average Android smartphone.

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American Express launches Cobalt credit card aimed at millennials

"Cobalt is a card designed by millennials for millennials. This generation enjoys a very social lifestyle and seeks out a wide variety of experiences", said Megan McKee, Vice President, New Product Development for American Express Canada. "With this Card, Canadians get rewarded for the purchases they're already making, whether it's their daily coffee and subway ride to work, or their nights in with takeout and friends."

The Cobalt Card, a new style of credit card designed specifically to meet the needs of millennial consumers in Canada. The new card is uniquely designed with the social lifestyle of young professionals in mind - a generation whose spending habits reveal a passion for food, travel and entertainment. 

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Bill Gates now uses an Android smartphone

If we didn't need any more proof that Windows Phone is truly dead as a doornail, let's just let it sink in that Microsoft Founder Bill Gates admitted to using an Android device as his primary smartphone. 

While Gates did not disclose exactly which Android he's rocking, many speculate that it is a special edition Samsung Galaxy S8 sold in the Microsoft Store that features Microsoft Apps and services front and centre.

Gates, who famously banned all iPhones and iPods from his family home, refuses to go the iPhone path (even as Microsoft employees, who are given the choice on what to BYOD, often sport Apple iPhones). Seems iike Gates' general dislike of Apple products (out of competitive principle, perhaps) has remained steadfast up to the present.

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