Nike launches new Nike + app

Nike launched its anticipated new Nike+ app, which gives athletes personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place, as only Nike can do. Nike also announced that it will open its first digital studio in NYC, focused on accelerating the company’s digital connection to consumers.

“Our consumers want instant access to the best of Nike and we’re excited to be offering expanded Nike+ services, personalized to athletes everywhere,” said Trevor Edwards, President, Nike Brand. “Digital enables us to better serve our consumers across our business and we will continue to invest in our digital portfolio of services and connect with athletes anytime, anywhere.”

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Logitech launches CREATE backlit keyboard for 9.7-inch iPad Pro

It took a while but Logitech has finally announced a CREATE backlit keyboard for the 9.7-inch iPad Pro. The CREATE Keyboard Case is a toolkit that gives you everything you need to make the most of your iPad Pro; a protective case, backlit keyboard, and integrated holder for the Apple Pencil all in one lightweight package. Whether you are posting an update, watching a video, or drawing a sketch, CREATE empowers you to unleash your creativity and productivity wherever you go.

“CREATE is like the Swiss Army Knife of keyboard cases,” said Michele Hermann, vice president of tablet accessories at Logitech. “It puts all the tools you need at your fingertips, and the keyboard charges through the Smart Connector so you can just set your iPad Pro into a typing position and go. It brings typing on the iPad Pro to a whole new level."

The CREATE Keyboard Case for the 9.7-inch iPad Pro is available today from Logitech and Apple for a suggested retail price of $129.99. For more information, please visit our blog or connect with us on Facebook.

The Apple Beat: iPad Pro's post-PC evolution

By Gadjo Cardenas Sevilla

Apple’s iPad has always been positioned as the next evolution of personal computing and the replacement of notebooks and desktops. It wasn’t until the release of the iPad Pro line that this ideal really had the foundation to stand on.

Aside from desktop-level processing power, a number of operating system tweaks to improve multitasking and multi-app usage plus an expanding ecosystem of accessories that help bridge the gap between tablets geared for content consumption  and content creation devices like notebooks and 2-in-1’s, we’re starting to see the realization of this Post-PC ideal.

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Nintendo 3DS game sales double thanks to Pokémon GO

Think of it as the halo effect of Pokémon GO. Nintendo is enjoying increased games sales for its 3DS handheld thanks to the insane popularity of Pokémon GO.

Shipments of Pokemon Omega Ruby and Alpha Sapphire, games for the 3DS handheld device, have more than doubled in Japan since the Pokemon smartphone app debuted in early July, according to data from gaming magazine Famitsu. These games have been available since 2014 but are now enjoying renewed popularity thanks to Pokémon GO.

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