Apple firing on all cylinders to commemorate Earth Day

Apple is taking Earth Day as an opportunity to really focus on the environment. Retail Store Logos have a touch of green and even employee uniforms are celebrating the event. Aside from a new section on their website and a print campaign, Apple is doing all it can to drum up the importance of the environment. It is also challenging other companies in the industry to follow suit and reduce the environmental impact of their products and processes.

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Apple's full-page Earth Day advert jabs fun at copycat competitors

Apple has followed up yesterday's video and section on its commitment to the environment with a full-page ad in newspapers. This time around, Apple found time to take a jab at competitors who have copied its ideas and products like Samsung. Using the same image of solar panels but with the headline "There are some ideas we want every company to copy." Apple and Samsung are currently in a court battle over various patent infringement cases. The gist of the advertising is that Apple would like to see other technology companies commit towards l;esseing their impact on the environment. An area where Apple now leads the industry.

Source: Macrumors

Waterloo uses BlackBerry tech to mobilize disaster recovery efforts during emergencies

After seeing Toronto’s recent issues with flooding, the City of Waterloo created a better way to centralize communications with the disaster recovery teams (transportation team, parks and forestry teams etc.) on the ground, the mayor, the head of public works and other incident groups. They found communicating via email made communications disjointed and delayed.

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Review: Hyundai Veloster Turbo 2014

Text and photos by Gadjo Cardenas Sevilla

The sporty compact segment seems to be thriving with various entries from the likes of VW, Mini, Fiat, Volvo, Scion, Mazda and Nissan shooting for the fun yet practical market. Hyundai's Veloster Turbo mixes it up with many longtime veterans, but brings a fresh perspective and degree of utility to the segment while continuing Hyundai's revitalization as a brand.

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