Mobilicity set to launch in Spring as Canada's 7Th wireless carrier
Tuesday, February 2, 2010 at 11:29PM 
It is about to get a bit more crowded in Canada's wireless provider landscape. There's a new player in town called Mobilicity (formerly Dave Wireless) is set to launch its 3G service in Spring. A combination of "mobility" and "simplicity," Mobilicity is aiming to offer unlimited data plans and contract-free signups. Moblicity's network will be AWS (advance Wireless Service) 3G which is similar to Wind Mobile and which, incidentally, is compatible with the Google Nexus One smartphone.
In addition to offering simple, value-packed unlimited plans, Mobilicity will feature an outstanding lineup of reliable, name-brand handsets from leading manufacturers, like Research In Motion (BlackBerry) and Nokia – without any contracts that lock customers into service plans.
Mobilicity squeezes into a picture that's got providers Rogers, Fido, Bell, Telus, Virgin, Wind all competing for 3G customers and selling the latest batch of app phones and smartphones. Hopefully competition of this magnitude will bring down prices for the consumer. Another good thing about these new carriers opening up are the job openings that they're creating in Canada. Both Wind Mobile and Mobilicity are actively hiring.
-Mobilicity Brand Name Launch video from MobileSyrup via YouTube.
Below is Mobilicity's news release:
Wiarton Willie isn’t the only sign of spring in Canada this Groundhog Day. Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless) announced it will launch its service in Toronto this spring.
Chairman John Bitove and President Dave Dobbin also revealed the company’s go-to-market consumer brand name is Mobilicity – incorporating the mobile carrier’s focus on simplicity for city-based customers.
“Mobilicity will kick the value equation up a notch this spring,” said Dobbin, reaffirming the company’s commitment to bringing down the cost of wireless. “If you live and work in one of our cities and you’re looking for the best wireless deal around, you’re going to love Mobilicity.”
Last year, according to Paris-based Organisation for Economic Co-operation and Development, Canada had the third-highest wireless rates in the developed world, citing medium-usage average costs of $500 US a year, compared to the Netherlands, which at $131 US, had the lowest average rates.
Mobilicity: My phone. My city. My way.
All aspects of the new corporate identity were designed to bring a "refreshingly simple" narrative to life, said Sara Moore, vice president, marketing. “Mobilicity will stand for a simple, straightforward, customer-friendly way of doing business. Our clean brand design and crisp colours clearly convey that,” she explained.
The corporate identity was created by Verse Group, an award-winning design firm whose principals have also established successful corporate identities for RBC and Microsoft.
Mobilicity will roll-out its service in Vancouver, Edmonton, Calgary and Ottawa later this year. The company can now be accessed on the Internet at www.Mobilicity.ca.
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