Facebook has partnered with 19 non-profit organizations in America to launch a “Donate” button. It will help make it easier for you to support organizations like Donors Choose, UNICEF, World Wildlife Fund, and Red Cross. A pop-up window will show up if you decide to donate and you can either enter payment details or use what you already have stored on Facebook.
One potential side effect of this new feature is it can boost Facebook’s business as well since you will be entering billing information on the site. It will bolster the sites ecommerce initiative, Autofill With Facebook, which allows third-party mobile apps to pull billing and shipping information from Facebook without typing too much. And it would help boost advertising programs as well.
Source: Tech Crunch