Taylor Swift and American Express turn ‘Blank Space’ video into mobile game

In case you couldn’t get enough of Taylor Swift, she now comes as a mobile game (sort of). Just in time for the release of her new single “Blank Space,” Swift partnered with American Express and Radical Media to create a 360-degree immersive music video app/game. It is part of American Express’ Unstaged concert series that lets you follow along with the video and explore six different rooms in the video by moving your phone or tablet. You can tap on over 40 elements in the video, including a coffee table book with personal photos of Swift. If you don’t mind second-hand embarrassment of watching your friends fight with their significant others or are just a big Swiftie, you’re going to want to check this out.

Source: Fast Company