Spotify partners with Ancestry.com to create playlists based on your DNA

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Spotify works to personalize your listening experience and this time it wants to use your DNA. The music streaming service just partnered with Ancestry.com to create a playlist based off the results from the US$99 AncestryDNA kit. Spotify will curate a “Heritage Playlist” or you can input your top five regions of heritage. You can even explore your “Musical DNA” and take a peek at what genres you listen to the most. The link, while accessible to everyone, Ancestry.com says it’s geared more towards its users since it directly correlates with the DNA results they get. But emphasizes that no “DNA data” is being shared with Spotify. If that promise doesn’t seem to hold up for you, Ancestry.com says all information you’ll use to create the playlist will be manually input by customers and “the experience is optional.” 

Source: Business Insider