Apple’s Jony Ive files trademark for ‘LoveFrom Jony’ brand

We already know that Apple’s legendary designer Jony Ive will be leaving Apple to put up is own independent design firm. And it seems Ive is taking his first steps to bring this company to life. New documents from the US Patents and Trademark Office show Ive officially filing for a trademark for the term “LoveFrom Jony.” The filing date is July 18, 2019, while the foreign filing date listed is May 29, 2019. Ive has mentioned before that the company will be called LoveFrom, but it seems there will be an aspect of the brand that will carry the name LoveFrom Jony. This type of credit or recognition is going to be a big change in the designer’s career. While working for Apple, his name, or anyone else’s for that matter, aren’t attached to their creations. The work he’s done with Apple simply uses the term “Designed by Apple.”

The trademark filing would’ve been a good way to tell what products or services LoveFrom will be involved in. Unfortunately, the filing covers every product category out there, including cars beauty products, household appliances, drones, etc. Anything goes it seems for Ive’s new company. We also know that Apple is going to be one of LoveFrom’s clients. What we don’t know is when Ive will make the jump. They didn’t give an exact date when he was leaving the company. But with this trademark filing, it seems Ive is pushing forward with his plans soon. 

Source: 9to5Mac