Apple's new 'Powerful' iPhone 5s advert shows how far we've gone with apps and accessories and functionality

The technology is the starting point and the iPhone is a powerful device with a good foundation but it is what you do with that technology that makes it a game changing experience. The latest Apple advert for the iPhone 5s is clever in that it shows what can be created with the iPhone, it is awesome because it uses the song 'Gigantic' by seminal alternative rock pioneers The Pixies.