HMD gets playful with Heineken's Boring Phone

Remember flip phones? HMD, the company that makes Nokia phones, is capitalizing on '90s nostalgia with two unique collaborations. First came the Barbie phone, and now they've teamed up with Heineken and Bodega for the aptly named Boring Phone.

Forget the endless apps and social media feeds. The Boring Phone is all about disconnecting to reconnect. This translucent flip phone is designed for one thing: enjoying good times with friends, minus the digital distractions.

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HMD partners with Mattel to launch Barbie flip phone this July 2024

Photo: HMD

HMD, the company behind Nokia phones for the last seven years, hopes to repeat its success with a new partner: Mattel. The two companies are teaming up to launch a Barbie flip phone this July, a retro feature phone that promises style, nostalgia, and a digital detox. The Barbie phone is part of HMD’s summer lineup, which also includes a new retro-inspired Nokia phone and an HMD phone. The latter is similar to the leaked device that 91Mobiles reported last month, with an HMD logo replacing the Nokia one.

The Barbie phone is not just a rebranded Nokia phone. According to HMD’s global head of insight, proposition, and product marketing Adam Ferguson, it will be a completely new device. "Barbie’s is not the kind of brand that you go, here's an off-the-shelf solution," he says. He also hints that more big and prestigious partnerships are in the works, but he won't reveal them yet.

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